Subscribe to our newsletter message1/4/2024 ![]() The CTA button on your email form should be high-contrast and easy to read. Here are some examples of sign up for newsletter text: You can also experiment with flipping the usual “join our mailing list” wording to use the subscriber’s point of view. ![]() We suggest something more specific and engaging than “Subscribe to our newsletter.” Focus instead on the benefits of signing up, rather than the action you’re asking them to take. Call to Action (CTA)įinally, don’t forget to include a call to action on your email signup form. If your newsletter form doesn’t match, readers may not trust that it’s really your newsletter they’re signing up for. Keep the colors, fonts, and messaging consistent with the rest of your marketing, especially the newsletters you send out. Your email signup forms should look like they belong on your website. Someone who subscribes in a hurry to get your free eBook or other giveaway may not be paying a lot of attention. We also recommend putting this information in your welcome email. It’s also best to give potential subscribers an idea of how often you’re going to email them and what kind of content to expect. Your newsletter signup form should make it clear that they’re signing up for marketing campaigns, not just the free download or other lead magnet. Part of creating trust is being clear about what they can expect from you. Expectationsĭigital marketing relationships are built on trust, even though potential customers can’t see you face to face. Of course you don’t want subscribers to leave your list, but the alternative of reporting you for spam is much worse. They have to click on the confirmation link in order to confirm their subscription and receive their optin incentive.įinally, make sure to include an unsubscribe link on all of your emails. This is where new subscribers receive a confirmation email after signup. When you offer your lead magnet or other incentive, you can include language on your email optin form that tells subscribers that they’re also joining your email list.Īnother strategy is to use a double optin. You also aren’t supposed to add past customers to your marketing emails without direct permission. In order to combat spam and online scams, there are now many laws such as GDPR that regulate how and when you can email people. Next, you must receive permission to send marketing emails. Other incentives include loyalty programs, exclusive content, or access to preorders. It can be anything from a discount code to a free trial to a PDF download. That’s where lead magnets come in.Ī lead magnet is something you offer website visitors in exchange for their email address. Sometimes, the content of your email newsletter is intriguing enough, such as this newsletter sharing freelance opportunities.īut other times, subscribers need more motivation to sign up. ![]() You have to give people a reason to join your mailing list. Let’s look at each of these factors in greater detail. Regardless of what industry you’re in, there are a few things that make email signups more effective. What Makes a Good Email Newsletter Signup You then have the opportunity to send them relevant marketing information. By signing up, subscribers are indicating an interest in your business. ![]() In some ways, a newsletter signup form is like a lead generation form. These fields let visitors choose their email preferences, such as: Depending on what email signup form builder you’re using, you can also include fields like checkboxes or dropdowns. Some forms also include a field for the visitor’s name, though this is optional. There’s a form field for the reader’s email address. Let’s get started! What Is an Email Newsletter Signup?Īn email newsletter signup is a form where visitors to your website can subscribe to your email marketing messages. In this article, we’ll share some inspiring newsletter signup examples along with best practices you can use to create your own. The more newsletter subscribers you get, the greater your potential revenue. Are you looking for ideas for your email newsletter signup forms?Ī well-designed signup form can make a big difference in your conversion rates. ![]()
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